IQOS ILUMA PRIME moves towards a new dimension, unique heating technology makes the product look new, bring the joy of simplicity.
The biggest feature of “IQOS ILUMA” is that the “heating blade”, which was the identity of IQOS, was abolished. By putting a piece of metal in the special tobacco stick “TEREA Stick”, the tobacco leaves are sealed while maintaining the central heating type, which realizes maintenance-free and odor reduction.
Flagship model IQOS ILUMA PRIME: A shell designed with an aluminum body and a combination of different materials. There are 4 colors of Jed Green, Gold Khaki, Osidiya Black, and Bronze; the shell accessories and the metal ring of the cigarette rod can be based on Customize for individual needs.